THE HOUDAEE FASHION ECOSYSTEM - HoudaEE – Houda El Fechka Eddiouane

The Houda E.E.
Fashion Ecosystem

A Curated World of Brands, Platforms & Possibility

Every brand I’ve built tells part of a bigger story. Together, they form a global ecosystem
rooted in identity, innovation, and elevation. From couture labels to fashion councils,
education to e-commerce—this is the world of Houda E.E.

Redefining the Runway, Leading the Conversation

Global Platforms for Creative Power

Fashion is more than fabric—it’s infrastructure, community, and influence. These platforms are the engines I’ve built to amplify underrepresented voices, connect cultures, and lead global conversations about what fashion can be. From inclusive fashion weeks to ethical councils and talent empowerment, each initiative is a stage with purpose.

INTERNATIONAL Fashion Weeks (IFW)

Fashion needs more than catwalks—it needs vision. IFW brings designers from every corner of the world to stages in cities like New York, Casablanca, Dubai, and Paris. It’s not just about who wears what, but who gets to be seen.

World Fashion Council (WFC)

The WFC leads the industry with values. It’s a governing body that champions ethics, diversity, and sustainability in every thread. It’s where fashion policy meets cultural progress.

International Models Council (IMC)

IMC gives models what they’ve always deserved—support, education, and advocacy. It ensures representation isn’t just performative, but powerful, creating systems that uplift talent globally.

WFC Prize

More than an award—it’s a platform for impact. The WFC Prize recognizes the next generation of fashion visionaries who are creating with conscience, courage, and cultural depth.

International Influencer Awards (IIA)

Influence is the new fashion capital. IIA celebrates storytellers and digital voices shaping how we see beauty, identity, and the world. It’s where online presence meets global purpose.

Designing Identity Through Craft, Culture, and Form

Where Heritage
Becomes Haute Couture

My fashion labels are more than collections—they’re cultural declarations.
Each line reflects a part of me: the architect, the storyteller, the daughter.
One brand redefines what modern couture can look like.
The other preserves and elevates the beauty of Moroccan heritage.
Together, they are my tribute to elegance without borders.

Maison D’Hee

Maison D’hee is my creative core—where architectural lines meet modern femininity. With every silhouette, I design with intention: structured, sustainable, and soul-driven. It’s couture for the woman who leads, who feels deeply, and who commands space with grace.

Zahra by Maison D’Hee

Named after my mother, Zahra is a love letter to Moroccan tradition. This line revives the richness of our heritage—caftans, hand embroidery, artisanal techniques—and gives it global presence. Zahra doesn’t modernize the past. It honors it, and places it where it belongs: in haute couture.

Connecting Culture, Learning, and Style

Fashion Beyond Fabric

Not everything I create is meant to be worn. Some things are meant to be read, studied, shared, and shopped. These platforms extend my vision beyond the runway—into digital spaces where knowledge is nurtured, stories are told, and collections find their homes. It’s where culture meets commerce, and where creativity becomes legacy.