Welcome to an exciting new year at HoudaEE! As we step into 2025, I’m thrilled to share the strategic vision that will guide our global fashion ecosystem.
Over the past decade, we’ve grown from a single couture brand into a multi-platform enterprise that includes INTERNATIONAL Fashion Weeks, the World Fashion Council (WFC), IFW Studios, the International Models Council (IMC), and so much more. This expansion has given us the unique ability to shape emerging talent, inspire designers worldwide, and advocate for ethical standards in an ever-evolving industry.
Over the coming months, expect to see stronger collaborations across our various platforms. We’ll be highlighting capsule collections that blend tradition with innovation, leveraging the storytelling power of IFW Studios to bring each designer’s narrative to life. Meanwhile, BMG the Agency remains our operational backbone, ensuring every show, camp, and influencer event runs seamlessly.
One key priority for 2025 is deeper cultural exchange. From IFW Marrakech to IFW Amsterdam, we aim to spotlight local heritage and traditions within modern couture. We also plan to strengthen the WFC Prize program, introducing new mentorship opportunities and international showcases for emerging designers who align with our core values of creativity, authenticity, and sustainability.
At the heart of all this lies a commitment to nurturing new voices. Through IMC Fashion Camps, we’re providing aspiring models with the professional support they need to thrive. Simultaneously, the International Influencer Awards will recognize the voices shaping our digital culture and shining a spotlight on the intersection of fashion, art, and technology.
Thank you for joining us on this journey. I look forward to sharing each step along the way, as together we redefine what global fashion can be in 2025 and beyond.
